Tapping into technology: Virtual, augmented reality providing new frontier for design firm

REAL ESTATE NJ, October 25, 2017— With more than three decades in the design industry, Lance Blake has seen the evolution in how architects perform their most essential function — from hand-drawing to rudimentary computer-aided design to the use of sophisticated 3D models.

In every case, he said, “you have to embrace the technology.” It’s why Blake sees an opportunity for his firm, Rotwein + Blake, to tap into the next wave of innovation in the design of commercial real estate: virtual and  augmented reality.

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